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Research papers

Getting into the real world of the shopper

For years we tried to get a hold on the shopper decision tree by traditional quantitative and qualitative research techniques using verbal measures (U&A, diary method, in shop observations, etc.). Nevertheless, the proliferation of SKU's turns...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Wim Hamaekers
Company: Rogil Marketing & Sensory Research
September 15, 2010
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Citation

Hamaekers, W. (2010a, September 15). Getting into the real world of the shopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-into-the-real-world-of-the-shopper